. . . Meanwhile,
a more confrontational
and grassroots-based faction of the environmental community was
beginning to organize, headed by the Arch-Druid himself, David
Brower. (Brower, dubbed the Arch Druid by John McPhee of The
New Yorker, was fired by the Sierra Club because he was too radical,
founded Friends of the Earth and was dislodged from that job
for similar reasons.) Using the tactics of the civil rights movements,
this more radical wing of the environmental movement mustered
in groups such as Friends
of the Earth
and Greenpeace, used aggressive media campaigns,
civil disobedience and direct action against the corporations
themselves.