. . . Meanwhile, a more confrontational and grassroots-based faction of the environmental community was beginning to organize, headed by the Arch-Druid himself, David Brower. (Brower, dubbed the Arch Druid by John McPhee of The New Yorker, was fired by the Sierra Club because he was too radical, founded Friends of the Earth and was dislodged from that job for similar reasons.) Using the tactics of the civil rights movements, this more radical wing of the environmental movement mustered in groups such as Friends of the Earth and Greenpeace, used aggressive media campaigns, civil disobedience and direct action against the corporations themselves.