What Marketers can Learn from the all-time most Retweeted Tweets


We all know how engagement on twitter is important for a brands popularity to grow. However achieving this engagement is and always has been an uphill climb task for many brands.


But marketing sometimes has it’s own ways that aren’t hidden deep down in marketing theories nor possessed by those marketing consultant firms. You just need to conduct your own market research, do some bit of social listening and you may find yourself spending no coin while growing the engagement levels of the bland at a delightful level.


The question will always pop out. How? To get a glimpse of how you can increase the engagement levels without much strain we’ll take a look into what went down to facilitate some businesses getting to the limelight with the most retweeted tweets.


The Nuggs for carter campaign


Back in 2017, a 16 years Carter Wilkerson got into the limelight as the person behind the most retweeted tweet of 2017. How did a teenager who was barely out of school manage to pull such a string?

Well, carter wanted chicken nuggets. So, he tweeted to Wendy’s a popular fast food chain asking how many retweets it would take for him to get one year of free chicken nuggets.


This looks like any other teenager’s tweet or emails sent for the sake of deriving fan from it. Anyway, Wendy’s reply was 18 million retweets for a year’s chicken nuggets. As of the most recent statistics, Wilkerson close to 4 million automatic retweets. This is quite impressive by any standard. The teenager has been able to beat large brands and many Hollywood famous stars.


Though he wanted chicken nuggets, Wilkerson got fame too, more than what he had bargained for of cause. Despite the fact that he hasn’t achieved the 18 million ultimatum, Wendy’s has obliged anyway giving the teenager his wish of a year of free nuggets. Simply because they also got more than they expected. The engagement and popularity that the campaign developed and still developing for Wendy’s is priceless.

Lesson to marketers


As a marketer, such a significant achievement from a teenager should raise eyebrow. The motive behind the tweet may not be a subject of interest. What should be is why twitter audience responded with such an overwhelming enthusiasm.


What Wilkerson did is understanding the brand’s voice, and then capitalizing on an opportunity. These are vital lessons we can learn from the teenager’s achievement in a field with so much stiff competition.


Another lesson that may look obvious is creativity. Of cause, you post tweets that are well thought of and rich in informative content but there is something here that we are learning from the boy. Creativity in marketing strategies should be let loose.

Don’t restrict yourself to certain constrictions. As long as your content won’t involve volatile information that can cause any one discomfort, then you can explore your creativity and come up with authentic material, which is a strong marketing tool that enables you, build customer trust and loyalty.

4 Steps to Going Viral on Twitter


Going viral on twitter is by no chance luck. It’s a result of good marketing strategies aligning towards a common goal. Having your tweets retweeted can drive significant leads to your business. Firms that have had their tweets to viral can vouch on this.


The challenge however is getting twitter users to retweet your content. Below are some of the factors that you should put into consideration when making efforts to have your tweets go viral.


Call to action strategy


Making an appeal on social media always wins the hearts of the audience. Making the request to your followers to retweet your content is an evergreen strategy that is known to drive brands tweets to viral level.

As long as you don’t overuse the call to action strategy, your audience will always react positively to your call to requests.


Good timing


Twitter is a social networking site that is composed of users who have diverse interests and affiliations. As a brand marketer, the primary objective should be understanding your brand’s target customers. Learn their interests, any form of correlations between them. Understand also, why they are following your brand.

Such a critical analysis will inform you on the type of content to share, the form of content, whether messages, images or video and the most important, understand the best time that your content will get the most viewership.


A shop selling sportswear cannot apply same marketing strategy as a fast food chain. A sportswear shop will most probably capitalize their campaign around major sports events. On the other hand, a fast food chain will major on times when people are taking their meals, maybe an hour to lunchtime, before dinner or just before or immediately after breakfast.


Understanding the best time to post your tweets, of cause with the call to action appeal will see you earn more retweets and stand a chance of your content going viral.


Add value to your tweets


Value here simply means tweeting content that stands out among other tweets on twitter. Going through the most retweeted tweets over the span of a year, one cannot fail to notice some similar trends such as:

  • News and in particular breaking news
  • Instruction material and How Tos
  • Contents and promotional freebies e.g. discounts
  • Cautions

Tweets that included any of the content above received impressive reactions. You can apply any of the above tactics in a creative way that will appeal to the audience.

Social proof


One of the advantages or disadvantage of twitter is the capability of social proof influence. Social proof means the tendency of others people getting interested in your content since they have seen that your content has attracted the attention of many people hence assuming that the content must be good.

It can be a blessing to some and a curse to others because a tweet that has a lot of engagement will probably attract even more engagement while the one with none or minimal will most likely attract lesser reaction.


Having this in mind, you can make some efforts such as urging people to retweet your content so that you can get a chance of having your content go viral.

The Basics of a Weather Station

You might have noticed that in the recent past, the weather station has become a very popular instrument in various homes. More and more people are opting to purchase the station and place it in their homes. You might be wondering why this is so. There are quite a number of benefits that come with having this instrument in one’s home the most important of which being that one is able to predict the weather patterns in their locality which allows for better planning of activities. You might look at the weather station and think that it is a complicated instrument but it really is not. As a matter of fact, depending on your needs and what exactly you want the station to be doing for you, you can pick and choose the instruments that will be contained in the station. There are few basic instruments that can be pulled together to make a very good station.

The first of which is the thermometer. The thermometer is usually used to measure the air temperature. It is not a  costly instrument and is one of the basic instruments. This will particularly help you when you planning for outdoor activities and such things as what to wear as you are going out. You can be able to tell whether the weather will be hot or cold as you step out. This way you can always ensure that you are appropriately dressed in line with the weather and you always know the best time to have activities in the outdoors and when to have indoor activities.

The rain gauge is another very basic and important instrument; it will also not cost you a lot of money. It basically measures the amount of rainfall that is falling in your area. This way, after recording for a certain period of time, you can establish the amount of rainfall that will be falling in your area. You can know the best time to hold which activities and also how to dress when going out. You can even know when to cancel certain activities that are not very important instead of finding yourself caught up in heavy rain as you are out there.

The anemometer is also another very good instrument for the weather station. It helps you to measure the wind speed and wind direction. Sometimes it can be too windy meaning that it might not be wise for you to hold outdoor activities and there are times when the wind could be mild and there are times when there could be no wind at all.  Information on the wind will also help you with deciding things such as when to do your washing and even when to plant in the event that you are a gardener. It can also prove to be very important information in the event that you are planning to hold a barbecue.

The barometer is also another very good instrument for the weather station. This might however not work very well for a person with only basic knowledge and understanding of the weather elements. The barometer measures air pressure and air pressure is the basic determinant of the condition of weather. In the event that you have good understanding of the weather and how the weather conditions are influenced by the air pressure, you can definitely add this one to your list. It also usually costs a bit more money thus you  might have to cough up a bit more coins.

When assembling your weather station, you do not need to have a large number of instruments, especially if you are not going to use the station for any professional purposes. You can e babel to save yourself some money and time by getting these basic instruments. They might not give you a  whole lot of information on the weather but they will still provide you with a good weather station that will assist you in making crucial decisions. You do not necessarily have to stress yourself out when getting a station. There is also information on the internet that can show you how to make these basic instruments for yourself. You will find that you will be in an even much better position to save more money.  With fundamental knowledge of the weather, these basic instruments can really help you in terms of making the decisions described above.

Weather Station your chance to plan your day

The weather still remains one of the very unpredictable features.  It only takes a while to change from one beautiful sunny day to a dark heavy day.   Any signs of changing weather can have good news and bad news depending on the side of the coin you are.  To a farmer or farmers it’s a sign of new life and better crops but to sun bathers along the beach, it is a sign of dread meaning they have to get to shelter sooner or later.  There are easier and better ways of not being caught up in such scenarios.  Invest in a weather station.

A station is a device which normally differs in sizes which is used to collect weather data from the surrounding environment.    By the time you are able to see signs of storms or dangerous weather signs, it might be too late to plan on personal safety.  A station therefore allows users to gauge the weather from time to time and get to know when there are any signs of imminent danger approaching.  A lot of lives have been saved were it not for the personal stations that dot homes all across the country.  Nothing can be better than planning your personal safety.

There have been a lot of discussions on whether it is important to invest in a personal weather station.   Most people have been made to believe that the information relayed by the metrological departments is good enough.  This is true and definitely cannot be disputed.  But one thing that home owners need to understand is that the metrological departments are government owned and whose many duty is to ensure that they relay weather information to all its citizens.   Weather somehow differs from place to place and therefore it might not be easy to relay weather information from all small locations spread around.

The metrological staffs are doing an excellent job but the information they provide is over a blanket area.   Home stations too seem to vary greatly as they as not manufactured under one roof.  This is the number one reasons why the market is a float with different kinds of stations each unique in its own way but providing the same information basically in different ways.  If you are a pet owner and have been wondering how to monitor temperatures inside the kennel, look no further.  There are stations that will just do that.  Pets tend to suffer a lot when the environment around them keeps changing from time to time.

Weather station varieties are made to measure the ultimate direction of where wind is blowing, rainfall, barometer, temperature,  just to name a few.   The stations come with inbuilt alarms that alert the owners when there is imminent danger like change in the speed of wind thunderstorm, or even tornadoes.  Over the last few years and because of the ozone layer damage, there have been a number of deaths due to some of these extreme calamites.  These have cause deaths in en masse and left villages with no signs of life at all.

Such could be avoided, were individuals able to own stations in their homes.   Indonesia (Sulawei to be precise) is still reeling in shock after an earthquake and a tsunami caused massive destruction and deaths that need not have happened.  No life should be lost when there are ways to predict the same earlier and help save lives.  When a village is swept away, it takes along to rebuild the same, loss of lives leave orphans, widows, widowers and pain sometimes become too hard to bear not only for now and even for years to come.

So when we say that weather changes bring both good and bad new, we are not far from the truth.  For those who are unable to afford a stand alone weather station, they can subscribe to the free services that are provided in their hand held gadgets every hour.   It is now easier than ever to bring the outdoors right inside your home.  Do not allow bad weather to spoil your day when you can plan in advance and enjoy beautiful weather without having to worry about thunderstorm while out doors.  The decision you make today regarding weather will allow you to enjoy a better day tomorrow and the days to come.